Archive for the ‘business coach’ Category

I Can OWN You If I Want To – Vicki Irvin

Tuesday, March 16th, 2010

Good News! Extreme Women Entrepreneurs Event information is being officially released to the public within the next couple of weeks. I know many women are anxious for the details and ready to plan for the event, so it won’t be long now! I talked to James Malinchak and he is going to be doing something VERY special for the women at my event July 9th-11th, and I can’t wait!

Have you joined over 1,200 other women in our membership forum yet? Make sure you do:

http://www.Superwomanlifestyle.ning.com

How do you plan to build and/or expand your business? Are you the brand and face of your business? Or does something else represent your business brand? That is a decision that you must make carefully and one that you should stick to once you do decide and something we will discuss in July. But regardless if you yourself will be the brand, every woman entrepreneur should own her own name! It is a HUGE mistake to be in business and not own your name domain. Being the Superwoman coach that I am, I took the liberty of typing in the URL of several women who are on my list! VERY few own their own name! NOT GOOD! If I wanted to, I could go and buy your domain name right now and there isn’t anything that you can do about it.

See it doesn’t matter if you don’t feel like you are established enough yet, one day, one day very soon (like right now), you are going to need to own the domain of your name for your business purposes, regardless of you already have a website for your business using your business name or another concept. See having Superwomanlifestyle.com is one thing, but I also own Vickiirvin.com. When people hear about me, read about me, see me on TV, see me at an event, they are going to go and search Vicki Irvin and I would be remiss if I did not have more information on myself someplace. You and I both know that people Google EVERYTHING these days and that will include you and your business.

When your business gets really big, you will have competitors out there who will go and buy your name themselves just to keep you from owning it. Trust me, I know several people who have had this done to them and it’s a major problem you won’t want to deal with. In fact, just this week I had someone call me to complain someone did this to them, and it turned out to be a competitor who bought their name from under them and then redirected their name domain to THEIR website! Yes, it gets just that ugly! Can you imagine McDonalds buying burgerking.com and when people type it in, it goes to the McDonalds website? Happens all the time! There are many other reasons that owning your name in business is beneficial as well, but you get the point by now.

It costs about $7-9 bucks per year to own your name, you should go and lock it up for several years at a time until you are ready to use it. Treat your business like a business and protect your name! For less than the cost of a cup of coffee you can avoid a BIG mistake in your entrepreneurial endeavors! While I don’t endorse any particular domain service, go to www.godaddy.com and check out how simple it is to grab your name and protect your business, takes about 3 minutes! HOP TO IT!!!

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle several successful businesses, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com

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Are You Copying Me? Vicki Irvin

Wednesday, February 3rd, 2010

Make sure you are registered for our February 8th coaching call, I have some new announcements, some new money making tips and some new key players who are going to transform your business and your life! Superwoman Lifestyle is growing at rapid rates and I want YOU along for the ride…

Register here:

http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

If you choose to make email marketing your primary source of communicating with your prospects and clients, then you have got to learn how to write copy. Copy writing is a skill that every serious marketer has got dive into. See it’s one thing to have a message that you want to get out, but if nobody bothers to open up your email, your message will never get read. So why do some emails get opened with anticipation and others just get deleted or skipped over? Because of the email subject line and how it is written. Writing compelling, cliff hanger subject lines get your emails opened at a much higher rate than drab hum drum ones. What would you be more apt to open:

Valentines Day Special Offer For Him

or

Love, You, Him…Tonight?

I think we can all agree the second subject line is the more compelling of the two. In a world where people are constantly inundated with emails and spam, what are you going to do to stand out from the rest? Thought has to go into this every time you send communication to your list or your sales will not be where they should be. The same goes for writing copy that is intended to introduce your product or service for sale. Just explaining in detail what your product or service does is not enough to get anyone to buy from you. It is your job to explain the benefits and features of your business and how you can solve a problem for them. There is a clear and concise formula for writing copy the right way, and it is the difference between people who are able to make sales, versus those who are not. If we were to take two different companies selling the same product equally as great, who would convert the most sales? The one who writes the best copy will be the winner every time.

As you know I frequently invest in myself and my education and copywriting was one of those investments that has paid off for me 100 times over! In the Extreme Women Entrepreneurs Event, I will break down copywriting in detail and show you a simple formula for getting it right and most of all increasing your sales conversion! Trust me, you CANNOT live without this skill!

The Sporty Girl Fitness Tour Is Catching fire! Vivica Fox is now hosting the tour in Miami! Evander Holyfield in Atlanta, and Ruben Studdard in Alabama. I’m excited the tour is kicking off with Superwoman Lifestyle here in the DC Metropolitan area! By the way, have you signed up yet to attend the Sporty Girl Celebrity Fitness Tour coming to the DC area? Women are coming out with their girlfriends to get rich and fit in all areas of their life with our celebrity trainer and you too should be there to network, get healthy and have some fun with us! The location has been moved to my husband’s martial arts school, location details below, Check it all out here:
http://www.sportygirlfitnesstourdc.com
Superwomen who live in the DC Metropolitan area! As you know one of the pillars of Superwoman Lifestyle is all about health and fitness, one of the keys to being successful in business starts with feeling good about you. If you want more information about the Sporty Girl Fitness Tour, simply email info@vickiirvin.com or call 301-292-8990. Details about the event are here:

http://www.sportygirlfitnesstourdc.com

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle several successful businesses, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com

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Get Rich, Get Fit, And Do NOT Quit- Vicki Irvin

Tuesday, January 26th, 2010

The only time you are a loser is when you lose your drive and motivation and you quit. Not being where you want to be right now today, does not mean you have lost as long as you still work as hard as you can each day. Sometimes all it takes is having someone who has been there and done that to show you the right formula and the way to do things by working right and not hard. When you have a system you are working right and I much rather work right any day! By the way, have you signed up yet to attend the Sporty Girl Celebrity Fitness Tour coming to the DC area? Women are coming out with their girlfriends to get rich and fit in all areas of their life with our celebrity trainer and you too should be there to network, get healthy and have some fun with us! Check it all out here:
http://www.sportygirlfitnesstourdc.com

Superwoman Lifestyle is all about having balance in your life, or at least something that resembles it! Women in business, striving to fulfill their dreams and missions while taking care of their children and families and THEMSELVES has been a huge struggle for a long time. Perhaps you don’t get the support you need in these areas, I know how that can be. It’s hard to push forward every day when you feel like you are alone and nobody understands. That is why your success in each aspect of your life greatly depends on who you surround yourself with and the environment you draw your strength from. Many, many women don’t have a community or environment of like-minded people who “get it.� Do you? Do you have someone who says, I understand your business, I understand your drive of being an entrepreneur…or how about, I understand you want to get healthier and find more time for yourself and your family. It’s hard to accomplish these goals when you often stand alone. No matter how great someone’s life looks from the outside, no matter how successful you think they are, as women we all have stories of struggle. But I do know that together, side by side we can push each other to rise above to even greater heights. Nobody can do it all alone! So together in 2010, The Extreme Women Entrepreneurs’ Retreat in June is going to be the time and place many, many women start realizing their businesses can and will go to a whole new level with a step by step proven formula for success, the same one I use over and over again! I cannot wait to transform so many lives!

Make sure you are registered for our February 8th coaching call, I have some new announcements, some new money making tips and some new key players who are going to transform your business and your life! Superwoman Lifestyle is growing at rapid rates and I want YOU along for the ride…

Register here:

http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

Superwomen who live in the DC Metropolitan area! As you know one of the pillars of Superwoman Lifestyle is all about health and fitness, one of the keys to being successful in business starts with feeling good about you. If you want more information about the Sporty Girl Fitness Tour, simply email info@vickiirvin.com or call 301-292-8990. Details about the event are here:

http://www.sportygirlfitnesstourdc.com

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle several successful businesses, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com

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Get On Target Or Else! Vicki Irvin

Friday, January 15th, 2010

Saturday is my birthday and I am heading to Vegas! Part fun, but mostly business. Stay tuned for exciting updates! As promised, I gave out business critiques/enhancements to the first ten ladies who submitted their information to me. I was hit with boatloads of requests, so thanks for your submissions, but I could only do ten. But make sure you read all my ezines, I often do this and your business could be next! Are you registered for the next coaching call yet? If not, don’t miss out, act now:

http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

The purpose of the critique was to show how often women entrepreneurs are off the mark on who their target market is. Just about 100% of the submissions were off the mark. Most women entrepreneurs have not been taught the secrets to market research or are unaware how important and crucial and this step is. But that is okay and something we are going to change. I also promised to pick one submission and use it as a case study so that everyone could benefit. Here is the one I chose to share so you can see how the trained eye can see other opportunities that most would not be aware existed. I asked for three things: website, who you think your ideal client/customer is and an explanation of your product or service.
Her explanation as to what she does:

“I am a Life & Career Empowerment Coach. My ultimate goal is to help each client change their life to change their legacy by empowering them to create more fulfillment in their personal and professional lives through creating a Success Model that will help each client take control over their lives and purposefully navigate their way to success, no matter the arena in life. My ideal client is small business owners.�

I explained that her explanation, had I asked her at a networking event, would have left me confused and unclear and you only have a few seconds to capture a potential client’s interest. I suggested something more like this:

“I am a life and empowerment coach who customizes a plan of success and action for my clients based on their lifestyle and personal/professional aspirations and goals.�

After looking at her website and getting a feel for what she does, I felt she could help a lot more people than just small business owners which she indicated was her target market. I felt she could open up a whole new stream of income by reaching out to others and here is what I told her:

“Too narrow. I am sure there are employees who are burnt out from their 9-5 jobs and looking for a career change or to go into business for themselves. With your help, you could assist them in developing a transition plan to reach these goals as well as help them figure out what their true desires are. That opens up a whole new target market for you, EVERYBODY has a passion inside of them they want to release and many need direction from someone like you to actually do it! Not just small business owners.�

This woman entrepreneur seems very powerful and passionate to me and I know so many others could benefit from what she has to offer. By going after more than just small business owners she opens up her business to a major increase in revenue stream.
Keep in mind these are just quick examples and they can and should be properly researched and honed.

See how this works? On the Call February 8th, I will give EVERYONE a formula for actually doing this the proper way, so make sure you are registered, this one step is sure to get you clear and on track to a bigger bank account! Register here:

http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle a successful business, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com

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You Do WHAT? Are You Sure? – Vicki Irvin

Thursday, January 7th, 2010

If you were one of the hundreds of ladies on the Monday night Superwoman coaching call, then thanks for tuning in, I appreciate the overwhelming amount of testimonials I received about the call and I look forward to our next one on February 8th, so mark your calendar. I will send you the registration form shortly. I’m excited because I am heading to Vegas next week and it is my birthday. Watch how I work this business trip into a party too! Stay tuned for something else I will show you live from Vegas as well!

Okay so are you SURE you know what it is that you do? I find that many women entrepreneurs have a hard time explaining what their product or service is all about in a clear, concise, confident and succinct way. Sounds basic and simple, but few people have this down to a science. You must carve out and design your marketing message so that when someone walks up to you and says FIRST NAME what is it that you do?….you are able to rattle it off easily and quickly leaving the person knowing exactly what you have to offer rather than confused.

Now we have work to do if you are unsure of what to say, but that is okay. That is an indication that you aren’t quite clear yourself in what direction you want to go with your business. Perhaps you have more than one idea or concept that you are trying to merge together that doesn’t quite fit into the same business model. Maybe you are holding onto something that you need to let go of. I know how it can be when you think you have a great idea, but it just doesn’t work out. You need someone to help you let it go so you can move on and progress. The reason having a clear message is so important is because you have to know who your target market is. You can’t hone in on your target market if you aren’t clear on your own services. And trust me when I say people will know the difference between someone who has it together and someone who does not, just based on how you communicate what you do. Here are some questions to ask yourself about your business that you must be able to answer:

1. I am in the business of_____________________
2. My target market is comprised of the following demographic___________________
3. The results you will attain as a result of my product/service are__________________
4. My business is unique from my competitors because___________________________
5. My product/service is valuable because______________________________________

There are of course many more questions about your business you should be able to easily answer, but these are a great start. Go ahead and see what you come up with. If you struggle or hesitate to answer of them, then you have to do some work on getting clear on your direction. You won’t be able to sell yourself to other people until you are confident and clear on what you do and that means selling yourself first! So take a shot at it and let me know how you did. If you need help, don’t worry, I will cover this topic on one of our coaching calls.

Good luck!

Vicki Irvin
www.vickiirvin.com

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle a successful business, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com and to visit her Superwoman Lifestyle community of thousands of women entrepreneurs visit: http://www.superwomanlifestyle.ning.com

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