Make sure you are registered for our February 8th coaching call, I have some new announcements, some new money making tips and some new key players who are going to transform your business and your life! Superwoman Lifestyle is growing at rapid rates and I want YOU along for the ride…

Register here:

http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

If you choose to make email marketing your primary source of communicating with your prospects and clients, then you have got to learn how to write copy. Copy writing is a skill that every serious marketer has got dive into. See it’s one thing to have a message that you want to get out, but if nobody bothers to open up your email, your message will never get read. So why do some emails get opened with anticipation and others just get deleted or skipped over? Because of the email subject line and how it is written. Writing compelling, cliff hanger subject lines get your emails opened at a much higher rate than drab hum drum ones. What would you be more apt to open:

Valentines Day Special Offer For Him

or

Love, You, Him…Tonight?

I think we can all agree the second subject line is the more compelling of the two. In a world where people are constantly inundated with emails and spam, what are you going to do to stand out from the rest? Thought has to go into this every time you send communication to your list or your sales will not be where they should be. The same goes for writing copy that is intended to introduce your product or service for sale. Just explaining in detail what your product or service does is not enough to get anyone to buy from you. It is your job to explain the benefits and features of your business and how you can solve a problem for them. There is a clear and concise formula for writing copy the right way, and it is the difference between people who are able to make sales, versus those who are not. If we were to take two different companies selling the same product equally as great, who would convert the most sales? The one who writes the best copy will be the winner every time.

As you know I frequently invest in myself and my education and copywriting was one of those investments that has paid off for me 100 times over! In the Extreme Women Entrepreneurs Event, I will break down copywriting in detail and show you a simple formula for getting it right and most of all increasing your sales conversion! Trust me, you CANNOT live without this skill!

The Sporty Girl Fitness Tour Is Catching fire! Vivica Fox is now hosting the tour in Miami! Evander Holyfield in Atlanta, and Ruben Studdard in Alabama. I’m excited the tour is kicking off with Superwoman Lifestyle here in the DC Metropolitan area! By the way, have you signed up yet to attend the Sporty Girl Celebrity Fitness Tour coming to the DC area? Women are coming out with their girlfriends to get rich and fit in all areas of their life with our celebrity trainer and you too should be there to network, get healthy and have some fun with us! The location has been moved to my husband’s martial arts school, location details below, Check it all out here:
http://www.sportygirlfitnesstourdc.com
Superwomen who live in the DC Metropolitan area! As you know one of the pillars of Superwoman Lifestyle is all about health and fitness, one of the keys to being successful in business starts with feeling good about you. If you want more information about the Sporty Girl Fitness Tour, simply email info@vickiirvin.com or call 301-292-8990. Details about the event are here:

http://www.sportygirlfitnesstourdc.com

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle several successful businesses, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com

The only time you are a loser is when you lose your drive and motivation and you quit. Not being where you want to be right now today, does not mean you have lost as long as you still work as hard as you can each day. Sometimes all it takes is having someone who has been there and done that to show you the right formula and the way to do things by working right and not hard. When you have a system you are working right and I much rather work right any day! By the way, have you signed up yet to attend the Sporty Girl Celebrity Fitness Tour coming to the DC area? Women are coming out with their girlfriends to get rich and fit in all areas of their life with our celebrity trainer and you too should be there to network, get healthy and have some fun with us! Check it all out here:
http://www.sportygirlfitnesstourdc.com

Superwoman Lifestyle is all about having balance in your life, or at least something that resembles it! Women in business, striving to fulfill their dreams and missions while taking care of their children and families and THEMSELVES has been a huge struggle for a long time. Perhaps you don’t get the support you need in these areas, I know how that can be. It’s hard to push forward every day when you feel like you are alone and nobody understands. That is why your success in each aspect of your life greatly depends on who you surround yourself with and the environment you draw your strength from. Many, many women don’t have a community or environment of like-minded people who “get it.” Do you? Do you have someone who says, I understand your business, I understand your drive of being an entrepreneur…or how about, I understand you want to get healthier and find more time for yourself and your family. It’s hard to accomplish these goals when you often stand alone. No matter how great someone’s life looks from the outside, no matter how successful you think they are, as women we all have stories of struggle. But I do know that together, side by side we can push each other to rise above to even greater heights. Nobody can do it all alone! So together in 2010, The Extreme Women Entrepreneurs’ Retreat in June is going to be the time and place many, many women start realizing their businesses can and will go to a whole new level with a step by step proven formula for success, the same one I use over and over again! I cannot wait to transform so many lives!

Make sure you are registered for our February 8th coaching call, I have some new announcements, some new money making tips and some new key players who are going to transform your business and your life! Superwoman Lifestyle is growing at rapid rates and I want YOU along for the ride…

Register here:

http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

Superwomen who live in the DC Metropolitan area! As you know one of the pillars of Superwoman Lifestyle is all about health and fitness, one of the keys to being successful in business starts with feeling good about you. If you want more information about the Sporty Girl Fitness Tour, simply email info@vickiirvin.com or call 301-292-8990. Details about the event are here:

http://www.sportygirlfitnesstourdc.com

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle several successful businesses, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com

Saturday is my birthday and I am heading to Vegas! Part fun, but mostly business. Stay tuned for exciting updates! As promised, I gave out business critiques/enhancements to the first ten ladies who submitted their information to me. I was hit with boatloads of requests, so thanks for your submissions, but I could only do ten. But make sure you read all my ezines, I often do this and your business could be next! Are you registered for the next coaching call yet? If not, don’t miss out, act now:

http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

The purpose of the critique was to show how often women entrepreneurs are off the mark on who their target market is. Just about 100% of the submissions were off the mark. Most women entrepreneurs have not been taught the secrets to market research or are unaware how important and crucial and this step is. But that is okay and something we are going to change. I also promised to pick one submission and use it as a case study so that everyone could benefit. Here is the one I chose to share so you can see how the trained eye can see other opportunities that most would not be aware existed. I asked for three things: website, who you think your ideal client/customer is and an explanation of your product or service.
Her explanation as to what she does:

“I am a Life & Career Empowerment Coach. My ultimate goal is to help each client change their life to change their legacy by empowering them to create more fulfillment in their personal and professional lives through creating a Success Model that will help each client take control over their lives and purposefully navigate their way to success, no matter the arena in life. My ideal client is small business owners.”

I explained that her explanation, had I asked her at a networking event, would have left me confused and unclear and you only have a few seconds to capture a potential client’s interest. I suggested something more like this:

“I am a life and empowerment coach who customizes a plan of success and action for my clients based on their lifestyle and personal/professional aspirations and goals.”

After looking at her website and getting a feel for what she does, I felt she could help a lot more people than just small business owners which she indicated was her target market. I felt she could open up a whole new stream of income by reaching out to others and here is what I told her:

“Too narrow. I am sure there are employees who are burnt out from their 9-5 jobs and looking for a career change or to go into business for themselves. With your help, you could assist them in developing a transition plan to reach these goals as well as help them figure out what their true desires are. That opens up a whole new target market for you, EVERYBODY has a passion inside of them they want to release and many need direction from someone like you to actually do it! Not just small business owners.”

This woman entrepreneur seems very powerful and passionate to me and I know so many others could benefit from what she has to offer. By going after more than just small business owners she opens up her business to a major increase in revenue stream.
Keep in mind these are just quick examples and they can and should be properly researched and honed.

See how this works? On the Call February 8th, I will give EVERYONE a formula for actually doing this the proper way, so make sure you are registered, this one step is sure to get you clear and on track to a bigger bank account! Register here:

http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle a successful business, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com

If you were one of the hundreds of ladies on the Monday night Superwoman coaching call, then thanks for tuning in, I appreciate the overwhelming amount of testimonials I received about the call and I look forward to our next one on February 8th, so mark your calendar. I will send you the registration form shortly. I’m excited because I am heading to Vegas next week and it is my birthday. Watch how I work this business trip into a party too! Stay tuned for something else I will show you live from Vegas as well!

Okay so are you SURE you know what it is that you do? I find that many women entrepreneurs have a hard time explaining what their product or service is all about in a clear, concise, confident and succinct way. Sounds basic and simple, but few people have this down to a science. You must carve out and design your marketing message so that when someone walks up to you and says FIRST NAME what is it that you do?….you are able to rattle it off easily and quickly leaving the person knowing exactly what you have to offer rather than confused.

Now we have work to do if you are unsure of what to say, but that is okay. That is an indication that you aren’t quite clear yourself in what direction you want to go with your business. Perhaps you have more than one idea or concept that you are trying to merge together that doesn’t quite fit into the same business model. Maybe you are holding onto something that you need to let go of. I know how it can be when you think you have a great idea, but it just doesn’t work out. You need someone to help you let it go so you can move on and progress. The reason having a clear message is so important is because you have to know who your target market is. You can’t hone in on your target market if you aren’t clear on your own services. And trust me when I say people will know the difference between someone who has it together and someone who does not, just based on how you communicate what you do. Here are some questions to ask yourself about your business that you must be able to answer:

1. I am in the business of_____________________
2. My target market is comprised of the following demographic___________________
3. The results you will attain as a result of my product/service are__________________
4. My business is unique from my competitors because___________________________
5. My product/service is valuable because______________________________________

There are of course many more questions about your business you should be able to easily answer, but these are a great start. Go ahead and see what you come up with. If you struggle or hesitate to answer of them, then you have to do some work on getting clear on your direction. You won’t be able to sell yourself to other people until you are confident and clear on what you do and that means selling yourself first! So take a shot at it and let me know how you did. If you need help, don’t worry, I will cover this topic on one of our coaching calls.

Good luck!

Vicki Irvin
www.vickiirvin.com

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle a successful business, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com and to visit her Superwoman Lifestyle community of thousands of women entrepreneurs visit: http://www.superwomanlifestyle.ning.com

I hope your holiday was great! I personally had an awesome time with my husband and son the last few days taking some time to just relax. As I look at my calendar, 2010 is starting off with a trip to Vegas and Texas in January. Many, many women ask me all the time, why I travel so much and just what am I up to when I travel. Well my frequent travel has a lot to do with my success, one of the many secrets I will be sharing with you on the January 4th Coaching/preview call at 8:00pm EST! Not registered yet? Go ahead and do it now, hundreds of women entrepreneurs and those aspiring have already secured their lines to ensure 2010 is their best year ever!

Register here:
http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

So you think that “getting your mind right” is a bunch of mumbo jumbo nonsense huh? Well I used to think the same thing when I was starting out as an entrepreneur. I wanted to skip all the talks about belief systems and surrounding myself with the “right” people..blah, blah, blah. But I quickly learned that I could have all the technical knowledge I needed, if I didn’t have my mind right, surround myself with positive people who pushed me and I didn’t believe in my full potential, I would get absolutely NO WHERE. See, being an entrepreneur means you are entering a lonely world where few talk your language. How many times have you tried talking about your business to family or friends who just looked at you like you had two heads? Or how many times, did people tell you that you were nuts and that you need to stick to your day job? THAT is the reality of the world of entrepreneurship. Tip number one…YOU MUST BECOME IMMUNE TO CRITICISM to survive! If you take every negative comment or rejection personal, you will crumble. Tough skin is in order and not allowing anyone to take you off of your path is a must.
Tip number two…thinking you can learn and do it all on your own is a myth. I don’t care how focused you are, when you do not invest in your own education, you will never get off the ground or you will stall and never realize your full potential or level of success. Every single successful person you know and admire has coaches and mentors to guide them to the next level. They all invest in themselves to continue to learn and grow their business, there are no exceptions to the rule. When you see me traveling, I am typically on a business trip investing in my education with one of my mentors and I have several. And yes my investments pay off 100 times over with the skills and knowledge I am able to learn and apply that in turn increase my business profits. And I have become a master at finding ways to turn business trips into fun as well, nothing wrong with killing two birds with one stone!

I have had to show clients how they CAN afford to invest in themselves. Money is tight for everyone, but there is always a way to invest in you. It is amazing how many women entrepreneurs will skimp on education to increase their bank accounts for elaborate vacations, designer clothes and shoes and useless spending on non-income generating items. You can’t have it both ways. Either you are serious about your business, or you wish to just bask in the meaningless fly by night pleasures of life that do nothing more than drain your bank account and put you further in debt. The serious woman entrepreneur knows the difference and makes the sacrifice. Once you are making the money, THEN you can justify treating and rewarding yourself.

So if you are TRULY serious about your business, you have got to dedicate yourself to following a serious model and blueprint for success. Skipping steps does not work and it is another reason so few women entrepreneurs are realizing their full potential. Ready to learn more about how to get your biz on track? If so, make sure you register for my January 4th coaching and preview call designed to get you ready to realize your full potential in 2010. It’s now or never!

Register here:
http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

To Your Success in 2010,

Vicki Irvin

. P.S. Here is a preview of topics being covered on Jan 4th:

• Why so few women entrepreneurs are prospering
• Entrepreneur mindset- are you cut out for this business?
• Psychology behind selling and relationship marketing
• Creating your information or signature product
• Importance of using a contact management system for lead capture and communication
• How to convert a prospect to a client…..
AND MUCH MORE

Register here:
http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle a successful business, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com

Happy holidays! I hope you and your family have a great season and reflect on happy memories of 2009. I also hope that next year will be transformational for your business and I am personally excited for all my new coaching clients in 2010, together we will make it so you realize your best revenues EVER! If you have not yet registered for my January 4th Coaching call designed to get your mind and business on track, then please do so now! Hundreds have already registered and I would hate to run out of available conference call lines, as the information I am sharing will be life-changing for women entrepreneurs and those aspiring everywhere!

Register here:
http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

Everybody wants to make money with their business on-line and jump into the world of internet marketing. Internet marketing is attractive to so many people because it gives you the impression of just sending an email or two and having money just drop into your bank account. While that is kinda how it works, there are specifics steps to make sure it does. There is a right and a wrong way to market your business and there is also a system to it. If you have not studied and mastered a proven system of internet marketing then chances are you are not making that much money as an internet marketer with your products.
Now that does not mean that you can’t. It just means you have to understand the psychology behind what converts a prospect to a customer. If you chose to skip this step and not gain a clear understanding of why the system works, then you won’t be in business long. 2010 is about doing what is necessary, no more skipping steps! Trying to short cut the process is one of the top reasons so many women entrepreneurs fail in business.

Regardless if you are a coach, consultant, or network marketer, your products and services can outsell your competition any day if you take the time to learn how to market. First let’s look at some ways you can make money on line. Write down which categories your business, product or service fits into:

Selling things-this includes any type of tangible product
Selling information- eBooks, videos, audio, membership sites, information sites
Combination of stuff-combination of any number of tangible items that are making money
Product-products you have created and have permission to sell to others
Information-information on your field of expertise/industry you have created and have permission to sell or license
Affiliate-This simply means that you are promoting, marketing, and/or selling someone else’s product or information for a fee or portion of the sale amount.
Ads- perhaps a membership site where you drive targeted traffic and you have others paying you to advertise on your site

Can you see your business fitting into any of these categories? If so, you can create your information products and make money, that is the good news!

Confused about what to do next? Does it all seem too overwhelming for you? It doesn’t have to be! After creating your information product you need someone to market to, correct? Where do these prospects come from? Well, they better be coming from your efforts on building up your list. In this business your list is your golden egg. Your list should be guarded and protected with your life, nurtured like you nurture and tend to a baby, and the relationship should be cultivated and given lots of attention. I am still amazed at how many women entrepreneurs have awesome products and services but don’t know how to attract clients or how to sell them properly. Another step that cannot be avoided or your business will be doomed. BUILDING A LIST OF QUALIFIED PROSPECTS IS A MUST. But don’t worry, there are proven ways of doing this that all the successful tops folks in the industry do, so the good news is there is no need to reinvent the wheel.
If you do not have a contact management system like Aweber to capture your leads, put it on your PRIORITY list for 2010. Your email marketing will depend on it. I will discuss why this is so important on our January 4th coaching call as well as steps you can take immediately to set yourself up for success. Here is a preview of topics being covered on Jan 4th:

• Why so few women entrepreneurs are prospering
• Entrepreneur mindset- are you cut out for this business?
• Psychology behind selling and relationship marketing
• Creating your information or signature product
• Importance of using a contact management system for lead capture and communication
• How to convert a prospect to a client…..
AND MUCH MORE

Register here:
http://vickiirvin.com/events/Superwomanlifestylepreviewcall.html

To Your Success in 2010,

Vicki Irvin

Give Me ONE Hour This January 4th, 2010
And I’ll Show You How YOU Can Immediately Boost Your Profits And Ensure Your Business Thrives in 2010!

I have a very simple question for you…If you’re not making a minimum of six figures in your business per year …THEN WHY NOT?
Thousands of women entrepreneurs have heard of me because I have been showing them the way to wealth and keys to success through the power of business coaching, internet marketing and real estate investing…all through my Superwoman Lifestyle Membership site!

But don’t let that fool you because it wasn’t always like this…especially when I first started back in 2006. I was working a 9-5 job in Human Resources, commuting in horrible traffic, feeling unfulfilled working for someone else, all while trying to balance my home life that included a small child and husband. Oh wait, the husband makes that TWO children!

But after I learned the secrets to creating and running a profitable business the rest, as they say, was history! So What Does This Have to Do With You? Actually, a lot! Because…

On January 4th, I’m going to spill the beans and reveal everything I’ve learned over the past few years to only a select few who are serious about making 2010 the year get started with their business, to flourish in their business, and to become a successful entrepreneur while not losing out on yourself, family and life!

Each month you will have the opportunity to register for one of my Event preview and coaching calls leading up the BIG day in June! In fact, I’m going to lay it out in a simple “a-b-c” format so you can duplicate exactly what I’ve done while saving yourself an enormous amount of time and money. Oh, and Millionaire guest speaker James Malinchak www.bigmoneyspeaker.com will also be joining us for a preview call and telling you all the secrets he plans to share with you live in June!

If you are ready to learn more and register for the 1st Preview and coaching call on January 4th, 2010, just follow the link below or copy and paste into your browser…

http://tinyurl.com/yd9c6kl

Bottom line is if you are ready to learn how to become a successful and prosperous entrepreneur then January 4th will be one of the most important days of your life! No more working in your business and not getting results, it is time to get serious!

So, don’t delay, procrastinate, or put this off. I only have a very limited number of phone lines and my last coaching call had hundreds of women nationally on it! So, head over to the web address below and get started!
http://tinyurl.com/yd9c6kl
I am looking forward to spilling the secrets to you on January 4th!

To Your Wealth in 2010!

Vicki Irvin
Superwoman Lifestyle Coach
www.vickiirvin.com

I had a GREAT time in Massachusetts at my 20 year high school reunion. It is the strangest thing to see people you have not seen in all that time! I have been back here in Maryland for like one day and I am now LA bound to attend an event given by Millionaire speaker James Malinchak who consistently makes anywhere from $200,000 to a million each time he speaks and that is NOT his speakers’ fee! The GREAT news is that James will be speaking for the Superwoman Lifestyle women’s event in June and showing women entrepreneurs how they can become speakers and do the same. NOBODY is as skilled as James and I am so excited to bring him out to share his secrets and strategies. Most people don’t even know they have the ability to add this stream of income to their existing business. James has shown me how and since learning from him, I have been on the speaking circuit in a way I never thought I would. My next event is for Citi-group a fortune 500 company where I will speak for their women’s group. All I can say is: THANKS JAMES! Can’t wait for you to meet him!

Are you promoting your products and services for FREE in the Superwoman Lifestyle Membership site? Why not? Join over 1,000 women today: www.http://www.superwomanlifestyle.ning.com

I can give you all the technical knowledge you would ever need to go out and make your business thrive. But it won’t happen unless you are willing to invest in yourself and go to the next level. The people you see who are successful are working non-stop and staying educated. To attain a certain level of success, you MUST do extraordinary things. Extraordinary results only come when you work RIGHT. Notice I did not say work hard. Working right beats working hard any day. If you can attach yourself to a successful person who has a proven success model you can follow, that is half the battle conquered right there. There is no need to go out and reinvent the wheel when someone proves to you their model yields results. If you are okay with being ordinary, then by all means, that is fine. But if you are looking to be extraordinary then there is no way you will do it until you realize you have to invest in learning what is making the successful people so darn successful. I personally spend thousand upon thousands of dollars to learn from the top marketers in the country each year. My mentors are well known for their success and for making others successful. My husband and successful friends do the same thing. Ask any successful person you know about their own investment in their on-going education and they will tell you the same thing. There just ain’t no short cuts!

So before you go spinning your wheels and getting frustrated because you are not where you want to be in your business, ask yourself what you have done to get there. You can’t be cheap with your own education. Stop investing in shoes, cars, designer clothes, and fancy vacations that aren’t doing a thing for your back account and financial status and start investing in learning how to generate the kind of income that will change not only your life, but the life of your family. Stay tuned for updates on the event in LA, I hear there are some celebrities there as well as surprise mystery guests!

My Women Entrepreneurs’ Event in June is going to take you from A-Z and focus directly on YOUR business and how to walk away with a system and process that will start making you money while you sleep!

Special F*R*E*E* preview call coming up for the 2010 conference, stay tuned for dial-in details, you won’t want to miss it. My last call had hundreds of women on the line and many hung up and went out and made money from what I shared in that 1 hour!

If you are interested in learning how to grow and thrive in your business, how to recession proof your business, sell out your live events, take your business on-line and create a whole new income stream and how to find additional revenue streams in your existing business you weren’t even aware were there…. Then you CANNOT miss my June 2010 Women Entrepreneurs’ Information Summit. It will forever change your life, guaranteed. Details coming soon!

If you are interested in joining the Superwoman Lifestyle Membership Site For FREE, simply enter your information here and begin promoting your products and services to over 1,000 of women nationally!

http://www.superwomanlifestyle.ning.com

Vicki Irvin
http://www.vickiirvin.com

The Thanksgiving holiday is fast approaching! I hope you have a GREAT dinner with family and friends and really enjoy yourself. If you are cooking, don’t put too much pressure on yourself to the point you stress yourself out. Focus on what is important about the holiday and try to relax! I am headed to Massachusetts for the holiday with my parents and to attend my high school class reunion! Did you notice how I kept the year of the reunion out? LOL

Are you promoting your products and services for FREE in the Superwoman Lifestyle Membership site? Why not? Join over 1,000 women today: www.http://www.superwomanlifestyle.ning.com

Ever wonder why so many people are selling the same products and services but only a handful of people in any one industry really stand out with brand and name recognition? It is because they have spent time working on positioning themselves in the market place and you have got to do the same thing. Don’t get frustrated because you feel like you have been plugging away and not making progress. Most likely you are plugging away at all the wrong things. It is about working RIGHT not hard. Now you may be sick and tired of hearing me say this, but it all boils down to your marketing prowess, my story will never change. The recession excuse is invalid because people are still spending money on what they see value in. If your marketing message is strong enough to make people see the value in your product or service then you too will be making money. The recession definitely makes people tighten their purse strings and focus on what they can and can’t do without. But believe me, if you are a good marketer you will be on the “can’t do without” list.

Let’s go back to the basics here. You have to have the RIGHT MESSAGE, THE RIGHT MARKET and use the RIGHT MEDIA. If anything goes wrong in this sequence you are limiting your potential greatly. What good is a great message to the right market if you aren’t reaching that market with the right media? What good is a using a great media to reach the right market if your message sucks?

So go back and figure these things out. If your marketing message does not move people to come kind of action, you have to fix it. There has ALWAYS got to be a call to action. If your message does not solve a problem for people then you have to fix that because you are supposed to be their solution. If your message is not overcoming the common objections of buyers in your industry, you have got to fix that, and yes it is your responsibility to know what they are. If you are using medias to advertise that do not reach your ideal demographic, your message is falling on deaf ears who could care-less.

While some of these things may sound very elementary, they are typically one of the top reasons entrepreneurs are not prospering or not realizing their maximum potential. This very topic will be one of the many things we dissect and break down in my Women Entrepreneurs’ Event in June. This event is going to take you from A-Z and focus directly on YOUR business and how to walk away with a system and process that will start making you money while you sleep!

Special F*R*E*E* preview call coming up for the 2010 conference, stay tuned for dial-in details, you won’t want to miss it. My last call had hundreds of women on the line and many hung up and went out and made money from what I shared in that 1 hour!

If you are interested in learning how to grow and thrive in your business, how to recession proof your business, sell out your live events, take your business on-line and create a whole new income stream and how to find additional revenue streams in your existing business you weren’t even aware were there…. Then you CANNOT miss my June 2010 Women Entrepreneurs’ Information Summit. It will forever change your life, guaranteed. Details coming soon!

If you are interested in joining the Superwoman Lifestyle Membership Site For FREE, simply enter your information here and begin promoting your products and services to over 1,000 of women nationally!

http://www.superwomanlifestyle.ning.com

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The last few weeks have been insane! Atlanta first and then I went to the UK for the UFC fight and a special mastermind session with Ken McCarthy and some brilliant internet marketers! The information was fabulous and being put to use right away! My coaching clients are going to love me for the new money boosting tips they can add to their business in a matter of hours! Internet marketing is such a male dominated field, but that is all about to change, trust me.

Are you promoting your products and services for FREE in the Superwoman Lifestyle Membership site? If not, join us today:

http://www.superwomanlifestyle.ning.com

Ok, so what is up with the Sales Prevention department so many people have built into their businesses without even realizing it? Everywhere I go, I pay special attention to the customer service I receive and make a note of how many businesses are turning customers who are ready to pay away! I tried to order something today on the phone and the lady said she would get back to me in a day! I had my credit card out and everything! A month ago my husband and I went to Best Buy to order some new cameras and he asked if there was any new technology or equipment he could add to enhance his purchase and the salesclerk told him and I quote “not that I know of.” It happens all the time. First, if you have employees handling your service you had better ensure they are trained and know that they are being monitored. Employees receive pay checks. They are not all that interested in repeat customers or selling your clients on more services. Why? Because they do not see what is in it for them. Whether they sell one or 15 of your products is not going to change their pay check unless they receive a commission. See the lack of motivation?

If you were to monitor the amount of money your employees have turned away for your business, you would be sick to your stomach. In the UK this weekend, I met a wonderful man and musician Chuck who told us a story of how a woman was selling water filtration systems. She was giving a presentation to his friend who half way through it, told him he didn’t need to see anymore and was ready to buy. But she insisted that he needed to go through with the entire presentation. Further, she said she wanted to prove how great her product was be searching on line and showing him what others were saying about the product. Well guess what? Her searched turned up a bunch of negative feedback on the system. He quickly put his credit card away and needless to say she did NOT make that sale. How is THAT for sales prevention! When he was ready to buy, she should have let him. When someone is ready to buy from you, LET THEM, right then and there. It only takes a few minutes for a customer to cool off and decide to spend their money on something else.

So what is going on in YOUR business that could be preventing ready and willing customers from paying you. Poor employees? Lack of systems? Do you promptly get back to people when they reach out to you? Think long and hard about it. You may have a Sales Prevention Office built right into your business and you didn’t even know it!

If you are interested in learning how to grow and thrive in your business, how to recession proof your business, sell out your live events, take your business on-line and create a whole new income stream and how to find additional revenue streams in your existing business you weren’t even aware were there…. Then you CANNOT miss my 2010 Women Entrepreneurs’ Information Summit. It will forever change your life, guaranteed. Details coming soon!

If you are interested in joining the Superwoman Lifestyle Membership Site For FREE, simply enter your information here and begin promoting your products and services to hundreds of women nationally!

http://www.superwomanlifestyle.ning.com

Have a comment about this Blog? I would love to hear it, enter your comments below: